Accumulated number of ads
What is it?
The KPI shows how many advertisements or marketing efforts have been published up to a specific time for a rental property. It indicates the effectiveness of the marketing strategy and the ability to attract potential tenants to the property.
In summary, this key figure helps the real estate company to allocate resources and optimize its marketing strategy to increase the rental rate for properties that are difficult to rent.
How is it calculated?
Number of advertisements / Number of rental properties
* Counts advertisements from the time the rental object's contract is terminated to the specified time.
Why is it important to follow?
One should follow the key figure for several reasons:
Effective marketing: The key figure provides insights into how well the marketing strategy is working. If the number of published ads is high for rental properties, it may indicate that the marketing needs to be improved or that the property is not reaching the right target group.
Resource distribution: By following this key figure, the rental can redistribute resources and set up a plan to get hold of the (currently) difficult to rent objects.
In conclusion, this KPI provides valuable insights that can be used to improve the temporary marketing strategy and reduce rental attrition.
Created by Homepal
10/17/2023
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