Ads per object
What is it?
The KPI shows how many advertisements or marketing efforts are required to successfully rent out a rental property. It gives an indication of the effectiveness of the marketing strategy and the ability to attract potential tenants to the property.
In summary, this key figure helps the real estate company to evaluate and optimize its marketing strategy to increase the rental rate and thereby maximize rental income.
How is it calculated?
Number of ads / Number of rental properties
* Includes only rental properties that have ever been real vacant during the specified period. * Counts advertisements from the time the contract is terminated until the new contract starts.
Why is it important to follow?
One should follow the key figure for several reasons:
Cost effectiveness: By measuring how many advertisements are required to rent an object, the real estate company can assess the cost of marketing per rental. It helps them optimize their marketing budget and reduce unnecessary costs.
Effective marketing: The key figure provides insights into how well the marketing strategy is working. If the number of ads per rental is high, it may indicate that the marketing needs to be improved or that the object is not reaching the right target group.
Time efficiency: It gives an idea of how long it takes to find a suitable tenant. If many ads are required, it may take longer to fill vacant rental properties, which may affect revenue.
Competitive analysis: The key figure also provides an opportunity to compare oneself with competitors in the rental market. If one needs fewer ads than the competition per rental, it may indicate an advantage over them.
Strategic planning: By following this key figure, the real estate company can develop a more strategic plan for marketing and leasing, which can lead to increased profitability and efficiency.
In summary, this KPI provides valuable insights that can be used to improve marketing strategy, increase rental rate and optimize costs, which in turn helps maximize rental income.
Created by Homepal
9/12/2023
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