Accepted Rental Offers

Shows accepted rental offers for the period.

Accepted Rental Offers tracks the number of times a rental offer has been accepted by a potential tenant during a selected time period. Acceptance typically means the tenant has agreed to proceed, often leading to a signed lease.

This is a key KPI in the leasing process and reflects how attractive the offering is to the market.

How is it calculated?

Accepted Rental Offers = Number of times a rental offer was accepted by a potential tenant during the selected period

Why is it important to follow?

Tracking Accepted Rental Offers provides insight into leasing conversion and market responsiveness:

Indicates demand-match quality – high acceptance suggests effective targeting and pricing.
Supports efficiency analysis – how many offers are needed to get an acceptance?
Helps evaluate listings and processes – are certain units getting low acceptance rates?
Forms the basis for signing rate metrics – this is the key step before lease agreement.
Identifies potential bottlenecks in the rental process.

Complementary KPIs for better insight:

Sent Rental Offers
Signing Rate
Applications
Active Listings

Definition

Metric

Accepted Rental Offers

Shows accepted rental offers for the period.

Accepted Rental Offers = Number of times a rental offer was accepted by a potential tenant during the selected period

Example of data source

Developed together with 45+ real estate companies

Developed together with 45+ real estate companies

Liknande

Applications per Listing

Applications per Listing shows the average number of tenant applications or expressions of interest received for each active listing. The metric combines supply (number of listings) with demand (number of applications), providing a clear indicator of market response to advertised units.

Cumulative Listings per Leasing Process

Cumulative Listings per Leasing Process measures how many times a unit has been listed from the end of the previous lease until a new lease is signed. If a unit needs to be listed multiple times within the same leasing process—such as when an earlier listing did not result in a lease or was paused and later reactivated—all listings are included in the metric.

Listings per Leasing Process

Listings per Leasing Process shows how many listings are published on average to lease out a unit from the time a contract ends until a new lease is signed. In some cases, a unit may need to be listed multiple times—for example, if an earlier listing did not result in a lease, or if the listing was paused and later reactivated. The metric therefore reflects the marketing effort required per leasing cycle.

Active Listings

Active Listings shows how many units are currently advertised and available on the market for leasing. The metric covers all ongoing listings, whether for residential units, commercial spaces, or other rental objects. Once a listing is closed or a contract is signed, the unit is no longer counted as active.

Listing Duration

Listing Duration measures how long a unit remains on the market as an active listing. The metric counts from the date a listing is published until it is closed—either because the unit has been leased or the listing is removed for another reason. It can be calculated at the level of individual listings or as an average across properties or portfolios.

Rejected Offers

This metric is key to understanding market feedback on specific units. A high number of rejected offers may suggest that the rent level is too high, the unit’s characteristics do not meet tenant needs, or that market competition is strong. A low number can indicate strong demand and good alignment between supply and demand. By tracking rejected offers alongside accepted offers, property companies gain a clearer picture of leasing efficiency and tenant preferences.

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