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How to go about your rental process according to experts

  • Amanda Forssberg
    Amanda Forssberg

    2023-09-11 ‱ 3 minuters lĂ€sning

The real estate industry is facing tougher times, as we all know. This blog post is about how you can adapt your rental business to the changing market and use data as a secret weapon against vacancies.

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The similarities were striking in my conversations with a rental manager and a CEO of two different companies that recently became Homepal customers. What they both have in common is 35 years of experience with municipal real estate companies - and they said almost exactly the same things. Read about their thinking regarding the rental process and the market – and how to do the same for yourself.

The experts: "We are in a new reality..."


I've been in this business for so long that I've been in the bad times too - when you had a 6-7% vacancy rate for apartments, even higher for offices. My colleagues in the leasing department who haven't been in the business as long have only seen good times. They have worked in an order reception and been more of administrators because our objects used to rent themselves out. Not anymore.


Now the market situation is undergoing a major change.


"We have to follow and understand the market in a completely new way"


We have entered a new organization for renting where we have to follow and understand the market in a completely new way - and then Homepal becomes a great help for us to identify difficult-to-rent objects.

We need to understand where we spend our time and what we need to do differently - and how we can work in a different way, what the different properties require, rather than a general process. We need to be able to adapt the rental flow depending on how difficult the property is to rent out.

My job is to clarify and give my employees the tools to succeed! We don't work with rentals, we work with sales. Therefore, I have to give my team the right conditions to get the knowledge they need. A fast leasing process is important for us to avoid losing income at a later stage.

"We never want to be surprised and think 'Oh, wait? Our items apartments and offices are getting empty...?'"

Checklist - what you should know:

🔍 What our flow looks like

🔍 How long it takes from inspection to renting out the property

🔍 How many applicants we have for a specific apartment

🔍 Where there are attractive apartments

🔍 Which properties we need to work more on

🔍 How long different properties remain vacant

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