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The User Interface That Puts the Business in Control

BI shouldn’t require training. It should require curiosity.

K
Kevin Kimaryo
10 apr 2025
A
Axel Holmqvist
10 apr 2025
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Most BI tools claim to be “user-friendly.” But look closer, and they often require:

  • technical understanding of filter logic
  • knowledge of how the data model is structured
  • awareness of which tables belong together
  • the ability to build custom visualizations
  • and most of all: time

And so we end up right back where we started:

A tool built for IT – but a need owned by the business.

We designed Homepal for people who work with questions – not with data

A leasing agent should be able to log in and instantly find:

“What units are currently vacant?”
“How many contracts did we sign last month?”
“What’s the trend in interest registrations?”

Without needing to:

  • know which tables sit behind the scenes
  • understand whether a field comes from the lease or the unit
  • build a new visualization
  • or ask IT

That’s why we built an interface that requires nothing but curiosity.

It all starts with one thing: the KPI

In Homepal, the KPI is always at the center. You choose what you want to measure—not how to build it.

For each KPI, you can instantly:

  • see the definition and calculation
  • use global filters (time, area, unit type...)
  • compare with previous periods or other segments
  • visualize trends or distributions
  • drill down to lists of linked units or contracts

And it works the same whether you’re tracking finance, leasing, sustainability, or operations.

It’s like a BI toolkit - where we’ve already prepped every piece

The customer’s role isn’t to build BI, but to:

  • choose relevant KPIs
  • combine them in dashboards
  • use them in meetings, reports, or decisions
  • and act on what they see

Just like a website builder gives marketing control over messaging - Homepal gives the business control over the numbers.

And that’s why we don’t require training

We only ask that you:

  • know what you’re curious about
  • understand your business
  • and have a need to make better decisions

The rest—filter logic, data model, visualizations, calculations - we’ve already built in.


Next time we’ll show how our users get insights without asking IT - and how BI can become self-driving:

Developed together with 45+ real estate companies

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