Resource hero image
All resources
Rasmus Persson
Rasmus Persson
27 jan 2026

Newsletter?

Work email
Back
Article
The company

Head of Sales

Homepal is looking for a senior sales manager who combines leadership with their own sales work. The role includes responsibility for developing and leading sales at Homepal, while also being involved in the sales process yourself. You will create structure, drive growth, and lay the foundation for a scalable and high-performing sales organization.

Responsibilities

  • Own responsibility for prospecting, booking meetings, customer meetings, and closing deals

  • Implement working methods and processes for scalable sales

  • Actively contribute to building and coaching a sales team characterized by a culture of high energy and team spirit

  • Ensure ongoing follow-up of pipeline, targets, and forecasts

  • Work closely with marketing, product, and customer success to increase conversion and customer value

  • Represent Homepal in customer dialogues, industry forums, and other sales-related contexts


Short- and long-term goals

We are specifying the goals and making them more quantitative. Below are only examples of things to be achieved.

Short-term goals (0–6 months)

Establish structure, pace, and control in sales

  • Build a predictable and sufficiently large pipeline, with a clear rhythm in new customer acquisition and follow-up

  • Close deals yourself, while establishing working methods, messages, and processes

  • Introduce structures for follow-up, reporting, and forecasts that provide management with ongoing insight and a basis for decision-making

  • Lay the foundation for a scalable sales team, including roles, working methods, and requirements profile

  • Analyze and identify concrete areas for improvement to increase conversion rates and shorten the sales cycle


Long-term goals (6–18 months)

Scale sales with quality and speed

  • Build and lead a high-performing sales organization with clear processes, responsibilities, and goals

  • Implement and drive concrete initiatives that have been proven to increase conversion rates and shorten the sales cycle

  • Ensure that sales are predictable, scalable, and sustainable over time

  • Contribute to establishing Homepal as the obvious choice in Sweden within its segment, through clear positioning and consistent sales efforts

Position at Homepal

Belongs to: Commercial team

Title: Chief Commercial Officer

Reports to CEO

Collaboration: Marketing, product & customer success

Requirements

Experience

  • At least five years of documented experience in B2B sales with very strong results

  • Experience from the real estate industry or SaaS is a plus

  • Experience in building structures or leading parts of a sales team, formally or informally

  • Experience driving complex deals with multiple stakeholders

Competencies

  • Very good ability to drive the entire sales process independently

  • Strong ability to engage and develop a team towards

  • Good communication and relationship-building skills

  • Ability to represent the company in a trustworthy manner


Personal qualities

  • Self-motivated

  • Responsible

  • Confidence-inspiring

  • Team player

  • Results-oriented with strong internal motivation

  • Good relationship builder

  • Curious

  • Enjoys the “startup entering scaleup” phase

Other

Location: Malmö

Travel: Occurs 1-2 times per month.

Vacation: 30 days

Healthcare: 5000 SEK per year

Occupational pension: According to company policy

Start date: Candidates are evaluated on an ongoing basis and start dates are as soon as possible.

Does this sound like your next challenge?
Send your CV or questions to rasmus.persson@homepal.se

Company People Collection
Company People Collection


Latest

Enter the
next generation

No gigantic IT project, no system change, no consultants. Activate an add-on solution that has already been refined for many years and with thousands of players in the real estate industry.

Find your plan
Or talk to sales
Industry Leader
Real Estate
Pioneering Proptech and Sustainable Innovation in Sweden 2024
Integration logotype
Integration logotype
Integration logotype