Why BI Should Be a Product, Not a Project
When we built Homepal, we had one goal: to make Business Intelligence so simple and relevant that it could be owned by the business, not IT.
Today, BI is still often seen as an IT project - a process that starts with integrations, data modeling, and requirement specs, and usually ends in Power BI or some other tool, where end users get a couple of dashboards while the rest ends up in the backlog.
The problem? The business has the questions - but IT has the tools. And that defeats the entire purpose of data-driven work.
We built BI backwards – from needs to data source
With Homepal, we started from the other end:
What does a leasing agent, a property manager, a CEO need to see every day?
What KPIs are required to take action?
What filters and comparisons make the analysis meaningful?
What should the interface look like to require zero training?
Only once we had those answers did we build what others usually start with: the integrations, the data model, and the system logic.
What usually requires consultants, we've already done
Behind every click in Homepal are thousands of hours of work:
Standardized integrations with property management systems
A data model that works across all use cases
170+ industry-specific KPIs that update automatically
An interface that makes BI accessible to every role
The result? Our customers log in – and get to work. No API specs. No workshops. No expensive pre-studies.
That’s why Homepal is an alternative to Power BI + consultants
Power BI itself isn’t the problem – it’s the delivery model. BI has become something you build from scratch, instead of something you put to use.
And when every solution is unique, every solution becomes expensive, slow, and dependent on specific people. We believe in a different approach: BI as a product. Standardized, packaged, and continuously improved—without you having to worry about how it works behind the scenes.
BI shouldn’t belong to IT – it should belong to the business
This isn’t just a different technical solution. It’s a different way of thinking about data. Just like WordPress turned websites into a marketing matter – Homepal turns BI into a business matter.
Our vision?
A world where every employee—regardless of geography or industry—uses data as a meaningful tool.
We’re focused on creating the world’s best user experience for working with data—one that empowers people to ask and answer complex questions without needing technical expertise.
Want to know more? In our next post, we’ll look at why we never say “API integration” – we just say “it’s already handled”:
