Book demo
Article

What Is a KPI, Really? (Spoiler: Not an Excel Formula)

It’s easy to think a KPI is just something you calculate. We know it’s something you have to define, quality-assure, and maintain.

K
Kevin Kimaryo
9 apr 2025
A
Axel Holmqvist
9 apr 2025
Resource image

Ask 10 people what a KPI is – you’ll get 10 different answers:

“It’s just signed contracts divided by number of units.”
“It’s a field from a system.”
“It’s something you build in Power BI.”

In theory: maybe.

In practice: not even close.

A KPI isn’t a formula – it’s an agreement

A KPI is:

  • a definition (what do we mean?)
  • a calculation (how is it counted?)
  • a filter (what data is included?)
  • a time frame (how is history handled?)
  • a context (when and how should it be used?)
  • an explanation (how should the result be interpreted?)
  • and often: a new entity, like a rental process, that doesn’t even exist in the data source

It’s not uncommon for it to take several workshops, consulting hours, and test views before a business agrees on what a KPI should actually show.

In Power BI, you’re the one who has to think about all of that

When you build in Power BI or other BI tools, you are responsible for:

  • making sure the definition is correct
  • making sure the data is correctly linked
  • making sure the formula gives the right result
  • making sure all filters work
  • making sure users understand what they’re looking at

It’s a craft. But it’s also a big responsibility—and a risk.

Because what happens when:

  • the person who built the KPI leaves?
  • the model can’t handle new fields?
  • you switch systems?
  • someone in leadership questions the numbers?

That’s why we’ve productized every KPI in Homepal

When we develop a KPI in Homepal, we:

  • analyze which data sources are required
  • determine which entity it should be tied to
  • create any intermediate logic needed (e.g. rental processes, status periods)
  • document what it means, how it’s calculated, and why it matters
  • ensure it can be filtered by relevant dimensions

This means a KPI in Homepal:

  • is identical for all customers
  • works regardless of which systems you use
  • is ready to use right away – with no need for consultants

Result: Clarity, trust, and scalability

A good KPI creates:

  • understanding – everyone knows what they’re seeing
  • trust – everyone knows it’s accurate
  • speed – no one has to rebuild the same thing
  • improvement – you can see where to take action

And that’s exactly what we build into every click in Homepal.


Next time we’ll switch perspectives and look at the interface—and why BI doesn’t require training when it’s designed right:

Developed together with 45+ real estate companies

Olov LindgrenRevelopHEBAStockholmshemMimerRiksbyggenOlov LindgrenRevelopHEBAStockholmshemMimerRiksbyggen

More articles

AI-ready platform

Future-proof your analytical skills

Connect a solution honed together with hundreds of real estate players – already equipped for AI in a way that takes years to build right.