Part 9. Customer Case: From Gut Feeling to KPI-Driven Property Management

A good KPI doesn’t just help you know more – it makes you act differently.

When we launched Homepal, we had one goal:

To help property companies make better decisions – faster, more often, and in a more data-driven way.

But what does that actually mean?

It means a property manager spots a pattern, asks a question, gets an answer – and adjusts their work.
It means a decision is made because the numbers point in a direction, not just because “it feels that way.”
It means insights lead to action.

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Example: How one KPI transformed the rental process

One of our customers used Homepal to analyze the KPI:

UP: Terminated Unit – First Listing Published

Previously, they had no clear picture of how long it took from contract termination to a listing going live. Sometimes it felt slow – but no one knew for sure.

With Homepal, they quickly saw that in some areas, it took up to 35 days from termination to the first listing.

That meant 35 days before a unit even hit the market – before anyone could apply.
After adjusting routines for inspections and approvals, they brought the time down to under 8 days.

Same team. Same resources.

Just better information – available to the right person at the right moment.

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It’s not about seeing numbers – it’s about acting on them

The real value of BI isn’t knowing more. It’s doing more, better.

Like when:

a CEO sees that the termination rate is rising in certain housing types
a leasing team notices that conversion from listing to signing is dropping
technical management realizes that turnaround time for blocked units is longer than budgeted

And instead of scheduling an analysis session or asking for a new report – they act on it right away.