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What is a rental process – and why is it so hard to measure?

Bring structure to your rental flow – see how Homepal defines, tracks, and measures every step in the rental process.

K
Kevin Kimaryo
2 apr 2025
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Background

When we launched our rental comparison metrics – showing how long it takes from a lease termination to a new signed agreement – it sparked a lot of interest. Customers quickly began asking deeper questions:

👉 “Can we measure how long each step of the rental process takes?”
👉 “How do we handle inspections that are registered before a lease is terminated?”
👉 “How can we ensure the data is actually connected?”

It might sound simple. But in practice, measuring the steps of a rental process is complex – not because real estate is unusual, but because the data is scattered across different systems that don't speak the same language.

We needed a common structure – so we built one

To meet our customers’ needs, we had to go back to basics. We asked the key question:

💡 What exactly is a rental process?

In Homepal, we’ve now introduced a new virtual entity – something that doesn’t exist in source systems, but that we automatically create based on a set of rules. This entity links all relevant data points together so you can track each rental flow – from start to finish.

🔁 A rental process in Homepal:

  • Start: Contract termination
  • Sub-process: Move-out inspection registered
  • Sub-process: Inspection scheduled
  • Sub-process: Inspection completed
  • Sub-process: First listing published
  • End: New agreement signed

Each rental process is assigned a unique ID based on the unit and termination date, like: ABC123-2023-03-14.

This enables you to:

  • Identify open processes with no closure
  • Measure lead times at every step – consistently
  • Compare teams, locations, and unit types
  • Pinpoint bottlenecks in real time
  • Track improvements over time

We solve what you shouldn’t have to think about

This is a great example of why Homepal is different from generic BI tools. We don’t just build dashboards – we build industry logic.

Our users never have to think about data modeling, joining tables, or missing keys. We handle that, so you can focus on what matters: improving performance.

By understanding the full rental process this way, you unlock:

  • Better predictability
  • Reduced vacancy
  • Closer alignment between property management and leasing

What’s next?

With our new rental process logic, we’re introducing a series of new KPIs, such as:

  • Days from termination to inspection registration
  • Days from completed inspection to first listing
  • Days from listing to signing
  • Share of open processes still incomplete

…and many more.

This is just the beginning – and the best part is, you don’t have to do a thing. Homepal handles the structure. You get the insight.

Developed together with 45+ real estate companies

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